Survey on Female Hockey Equipment
Conducted by : Tanya Martin
June 1997

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I am looking for volunteers to fill in a survey on female hockey
equipment.  Anyone interested please email me at po.tmartin@redcross.ca
and I will forward you the survey.  Also if anybody is on the board of
any of their associations and would be willing to distribute the survey
during their registration please email me with your mailing address and
I will forward copies in the mail.

This info is being compiled as market research to identify any specific
needs for female vs male hockey players.

Thanks in advance for your help,

Tanya Martin
Gloucester Senior Rangers
#35 - goalies are gods

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Thanks for participating.  Please return your completed survey to
po.tmartin@redcross.ca

1.  Rank the following factors in order of importance of the role they
    play in your decision to purchase a piece of equipment (1 representing
    the most and 8 the least).

-price
-manufacturer
-fit
-protection
-colour
-recommendation
-advertisement
-worn by favourite player

2.  List every manufacturer of hockey equipment that you know.

3.  List every manufacturer of hockey equipment that you know of with a
    women's equipment line.

4.  What equipment (if any) do you currently own that is marketed as
    designed for women?

5.  If you are an adult player what junior sized equipment do you
    purchase?

6.  Rate your current equipment for each factor listed using the
    following scale:

1-excellent  2-good   3-satisfactory    4-poor    5-awful

Helmet
fit                    protection              performance
comments:

Neck guard
fit                    protection              performance
comments:

Shoulder pads
fit                    protection              performance
comments:

Elbow pads
fit                    protection              performance
comments:

Gloves
fit                    protection              performance
comments:

Pelvic protection
fit                    protection              performance
comments:

Pants
fit                    protection              performance
comments

Shin guards
fit                    protection              performance
Comments:

Skates
fit                    protection              performance
Comments:

7.  If you could modify one piece of equipment, what would it be and why?

8.  What do find the most frustrating part of shopping for equipment?

9.  What best describes your local sporting store's attitude towards
    women's equipment?

1-Great!  A chance to finally meet the needs of my customers.
2-I'll keep it in the back room as I need more shelf space.
3-Don't need to stock this stuff as I have lot's of hockey equipment.

10.  Have you purchased custom designed equipment?

11.  Have you ever purchased equipment from:  (for each indicate yes or no)

-mail order catalogue
-web site
-custom order from manufacturer through local sports store
-local independent equipment manufacturer
-sports store
-used equipment sales

12.  Do you see any design improvements in current manufacturer's
     women's equipment lines or do you believe manufacturers are
     capitalizing on the current increase in popularity of the women's game
     without significantly altering their equipment?


13.  How do you keep informed on the type and availablity of women's
     equipment?  Indicate yes or no for each choice.

-print articles
-advertising in print form
-word of mouth
-internet
-other:
-haven't found a good source

14.  Would you shop at a store that carried only women's equipment?

15.  Would you visit a web site devoted to women's equipment?

16.  Optional question:  Please indicate the number of years you have
     been involved in women's hockey and the level of play.